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Exclusive LTEN & AdMed Webinar on Medical Writers & Creative Team Collaboration

Mar 15, 2017 LTEN Webinar 12:30 p.m. ET/9:30 a.m. PT
Knowledge in Motion: The Benefits of Video-Based Training

Research has shown that learners process and retain more information when studying pictures and video than the written word alone. A visual approach to training creates more engaging materials and produces better outcomes. But how does a trainer know what information is best-suited for medical illustrations, video, or analogies?
As training programs become increasingly visual, the relationship between medical writers and their creative teams becomes paramount to ensuring complex scientific concepts are identified as the most appropriate opportunity for rich media. Join this LTEN webinar, led by Kent Malmros, VP of global strategy and development, and Chris Francy, medical director, both of AdMed, Inc., to learn how medical writers identify challenging topics that are best taught through the use of engaging visual tools. This webinar will be anchored by the story of successfully developed video training programs at large pharmaceutical companies, with an emphasis on why particular concepts were illustrated, animated or given other imagery, and how those creative assets were developed. Key takeaways will include:
  • How medical writers decide which topics require visual representation.
  • The process of developing 2D and 3D illustrations.
  • How to effectively incorporate analogies to teach challenging topics.
  • The benefits of enhancing a story with patient video.
Register today for this free, LTEN webinar.